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Mar 8 2014

Movie Info: Bewakoofiyaan

'Bewakoofiyaan', starring Rishi Kapoor, Sonam Kapoor and Ayushmann Khurrana, is pretty much the first Hindi movie that would qualify as a 'family' movie this year so far. So if you equate spending money in the theatre with having quality family time (otherwise, internet is where you go), plan the coming weekend accordingly. And if you're from Delhi (living outside of India)- well, here's another Delhi flick for you to get you all nostalgic- so all the more reason to give your kids a tour of the Delhi streets.

Some more movie details-

Release Date: Mar 14

Nupur Asthana

Aditya Chopra

Music on YRF Music

The film is written by the versatile writer/director Habib Faisal. This is Nupur’s second film for the Studio, after her successful directorial debut last year with' Mujhse Fraaandship Karoge', under the Y Films banner.

The theme of the movie is the numerous 'bewakoofiyaan' (stupidity) that Mohit Chaddha (played by Ayushmann) ends up doing to win the approval of his love's (played by Sonam) dad (played by Rishi)


(Photo Credit: YRF)

Ayushmann and Sonam have been busy promoting the movie. Apart from live chat with the fans, making an appearance on Boogie Woogie on Sony, social media too has been an active forum for promotion where YRF started different hashtag trends like- #ThingsMyFatherHates , #GetAJobAtYRJ, #MrSehgalSays (6 pack abs se better....6 figure salary hoti hai), #LoveMeinThhodaStupid and #HireMohitForADay(Ayushmann was out for a day at Maker Chamber, Nariman Point for this one). On the film's FB page interesting movie trivia, posters and catchy phrases like 'Mohit aur Mayera ke pyaar mein hai itna dum..... But Mr. Sehgal is stopping them on har kadam!', are also posted. In this age of innovative promotional tactics, the film makers have certainly kept up. Ayushmann recently led a flash mob in front of a restaurant with him and the dancers holding a placards saying 'Hire Mohit' as they all danced to film's title track - "Bematlab betukhi...bewakoofiyaan". 

So yes, we say, don't miss this one in the theaters!!!


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